Social Alpha and H&M Foundation
Social Alpha stands as a cornerstone of support for entrepreneurs and innovators across India, providing the necessary resources to make a tangible impact on society's most pressing issues. With a core focus on science, technology, and entrepreneurship, Social Alpha empowers individuals with a vision to drive social, economic, and environmental change, guiding them seamlessly from laboratory prototypes to viable market solutions. My involvement in campaigns for Social Alpha has been incredibly fulfilling, allowing me to contribute to impactful initiatives aimed at raising awareness about their mentorship programs and fostering participation in social innovation-based activities and competitions.
One notable collaboration was on Techtonic – Innovations in Waste Management, a collaborative effort between Social Alpha, the H&M Foundation, and Saamuhika Shakti. This initiative aimed to support entrepreneurs and innovators developing solutions to revolutionize waste management practices and uplift marginalized communities in India's informal sector. Through this partnership, five deserving winners were selected for the Social Alpha Waste Innovations Accelerator program. In my role, I led the art team in crafting compelling promotional materials, collaborating closely with copywriting and program management teams. Our digital marketing strategies, including posters, social media content, and announcement creatives, highlighted the importance of effective waste management, shed light on the invaluable role of the rag-picking community, and encouraged widespread participation in the competition.
Additionally, I played a key role in the Agritech Innovations Challenge 2.0, a collaborative endeavor between Social Alpha, the Bill & Melinda Gates Foundation, and Tata Trusts. This challenge aimed to provide essential support to innovators and entrepreneurs developing technology-driven solutions to enhance the productivity and income of smallholder farmers in India. With over 140 startups submitting their applications, my involvement extended to subsequent campaign years. These experiences underscore the transformative power of collaboration and innovation in addressing critical societal challenges and driving meaningful, lasting change.